Chemical Company Case Study

With a UK market share just over 90% this chemical manufacturer was looking to find new ways of finding growth opportunities in a very mature market.

The objective of the project with Mercuri was to create a more efficient way of working that would drive out new sales opportunities from within existing customer relationships and help target new customer opportunities. As part of the project Mercuri were able to introduce a number of new working methods that improved the overall customer management approach.

It also created a more integrated way of working across the whole commercial team. 
 

Case study - Chemical Company.pdf