Borouge Case Study

Borouge is a leading provider of innovative value creating plastic solutions. With exciting new market opportunities in China and South East Asia the company has greatly expanded its manufacturing capacity in order to capitalise on increasing demand.

With a young, energetic but inexperienced sales force optimising market opportunity presented several serious challenges. Mercuri were approached with a view to training and implementing leading edge sales processes, tools and competencies to allow the team to take maximum advantage from the growing but highly competitive marketplace.
 

Case Study - Borouge.pdf